Nothing confirms Qualcomm collab; will this be the trump card for new products?

Nothing confirms Qualcomm collab; will this be the trump card for brand spanking new merchandise?

Nothing, the start-up which launched the ear (1) wi-fi earbuds this summer time, has confirmed its collaboration with tech big Qualcomm for the longer term line-up of merchandise. There may be additionally affirmation of $50 million in recent funding for Nothing. The corporate confirmed plans for launches in new product classes over the subsequent few months and the Qualcomm partnership. The partnership will permit Nothing entry to the Snapdragon platform that might show to be a trump card for the subsequent product classes the corporate desires to enter.

“The profitable launch of our first product, ear (1), proved that there’s room for a brand new challenger model to emerge and disrupt right this moment’s sea of sameness,” says Carl Pei, CEO and Co-founder of Nothing.

Nothing’s earbuds have been nicely acquired. In two months, the London-based shopper tech firm says, it has shipped over 100,000 items. In India, the product is priced at 5,999 which is considerably extra inexpensive than the worldwide pricing of £99, $99, and €99. The ear (1) stays obtainable completely on Flipkart in India. It has a major value benefit over comparable noise cancelling wi-fi earbuds such because the OnePlus Buds Professional (round 9,990). The lately launched Google Pixel Buds A-series (round 9,999) are additionally costlier, and don’t have energetic noise cancellation.

Qualcomm has an in depth lineup of Snapdragon platform merchandise throughout smartphone processors, audio, synthetic intelligence, wearables, and good houses. These embody the Snapdragon Put on platform, Imaginative and prescient Intelligence platform, Snapdragon Sound, Good Show 200 Platform, and the Snapdragon smartphone merchandise, with the Snapdragon 888 5G cellular platform because the flagship product at the moment.

“By combining the ability and effectivity of Snapdragon cellular platforms with 5G connectivity throughout many various classes of units, we’re fostering the event of modern merchandise which are supposed to profit shoppers and ship richer, extra immersive experiences,” says Enrico Salvatori, senior vice-president and president, Qualcomm Europe/MEA, Qualcomm Europe, Inc, in an announcement.

The recent funding of $50 million as a part of its Sequence A extension comes when the corporate can be lining up launches over the subsequent few months. Nothing has shared a full checklist of traders. Axel Christofer Hedfors and Sebastian Ingrosso, who’re members of the music group Swedish Home Mafia, are confirmed to have invested in Nothing. “We sit up for working alongside Qualcomm Applied sciences and our strategic traders to realize Nothing’s subsequent section of development,” provides Pei.

In January, Nothing raised $15 million in Sequence A funding, which adopted the $7 million in seed funding in November 2020. Nothing’s traders embody Google Ventures, Kevin Lin, the co-founder of Twitch, Steve Huffman who’s co-founder and CEO of Reddit, and Kunal Shah, founding father of Indian fintech start-up CRED.

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