Dystopian South Korean drama Squid Recreation has turn out to be Netflix’s hottest sequence ever, drawing 111 million followers since its debut lower than 4 weeks in the past, the streaming service stated Tuesday.
The unprecedented international viral hit imagines a macabre world during which marginalised individuals are pitted in opposition to each other in conventional kids’s video games. Whereas the victor can earn hundreds of thousands in money, dropping gamers are killed.
Spreading world wide by phrase of mouth, particularly through social media, Squid Recreation has topped Netflix charts in additional than 80 international locations.
“Squid Recreation has formally reached 111 million followers – making it our largest sequence launch ever!” tweeted Netflix.
By comparability, Regency romp Bridgerton reached 82m households on debut, utilizing Netflix’s inner metric which incorporates any account that watched an episode for at the very least two minutes.
The success of Squid Recreation amplifies South Korea’s more and more outsized affect on international well-liked tradition, following the likes of Okay-pop band BTS and Oscar-winning film Parasite.
It’s also the newest success for Netflix’s bid to supply extra worldwide and non-English language content material. The streamer’s third most-watched sequence debut, for example, is French-language Lupin.
Netflix presents Squid Recreation in each dubbed and subtitled variations in a number of languages, increasing its potential viewers.
In February, the world’s hottest streaming platform introduced plans to spend $500m this 12 months alone on sequence and movies produced in South Korea.